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McDonald’s is a storied American institution with a legacy spanning six decades of serving delicious hamburgers, shakes, and drinks. Walk into any location and the aroma of the Big Mac, sounds of children having fun, and commitment to charity through the\u00a0Ronald McDonald House charities<\/a>\u00a0instantly evoke the memories of childhood.<\/p>\n The venerable chain hasn\u2019t created this customer experience overnight. Behind the joy of opening a Happy Meal or diving into a McFlurry is a well thought out customer experience that\u2019s taken decades to build. And behind that smile at the counter is an employee experience\u2014complemented with the latest technologies\u2014that makes serving 69 million employees everyday seem easy.<\/p>\n With so many employees and a world of customers to satisfy, how does the largest fast-food company in the world do it? It\u2019s a question that\u00a0Nancy Estell Zoder<\/a>, SVP of Product Strategy, Oracle Cloud HCM asked\u00a0Michael Oldham<\/a>, Senior Director of HR Operations at McDonald’s at Oracle Live.<\/p>\n Turns out, it\u2019s all about infusing purpose into their recipe for success.<\/p>\n \u201cWe’ve tried very hard in the last two years to get purposeful in what we do, as well as how we do it. It starts with leading with our values,\u201d says Oldham. \u201cAnd whether that was through COVID-19, or diversity, equity, and inclusion, there’s no employee experience program or technology that can serve a stronger foundation than what you stand for as a brand.\u201d<\/p>\n However, creating purpose is more than just promising to implement programs. Oldham explained the non-negotiable components that McDonald\u2019s infuses daily into their employee experience strategy, which includes being accurate with employee records, understanding each worker\u2019s unique needs through analytics, and focusing on the most impactful workday activities.<\/p>\n The fast-food giant\u2019s efforts have paid off, with high employee ratings\u00a0translating into record profits<\/a>. With the continued focus, McDonald\u2019s iconic brand continues to thrive worldwide.<\/p>\n Enjoyed reading this blog? Subscribe to our newsletter,\u00a0HR matters<\/a>\u00a0to keep in touch.<\/p>\nWatch the playback of Oracle Live<\/a>\u00a0to learn more about this conversation and how Oracle ME, the latest innovation in Oracle Cloud HCM, can help you reimagine your employee experience.<\/strong><\/h3>\n